Lance Armstrong's New Bike Shop - Mellow Johnny's

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The Austin Statesman is reporting that Lance's next venture will be a bike shop. I've always gotten excited about bike shops ever since I was a kid, but this was sounds extra special. The name has a significant meaning, Mellow Johnny's comes from a nickname he got in the Tour De France. In French the term "yellow jersey" is maillot jaune. 

The shop will of course have bikes and gear, a coffee shop, training facility and commuter center. A commuter center what's that you say? A commuter center will be a place that downtown commuters can go to park their bikes. There will be showers so commuters can clean up before work. The training center feature Carmichael Training Systems

I anticipate there be a lot of buzz around the opening of this shop, I'm not sure when they are projecting an opening, but I bet it will garner the fan fare and energy like that of a new Apple Store. 

http://www.austin360.com/recreation/content/recreation/stories/2008/02/0214bikeshop.html

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